Supporting a Global Sports Merchandise E-commerce Platform with Data Engineering and Power BI Deployment
About the Client
Our client, a global sports e-commerce leader, specializes in selling licensed fan gear, jerseys, streetwear, memorabilia, and collectibles. With operations in 160+ countries, they partner with major sports organizations for official merchandise.
Known for their innovative digital commerce model, the company integrates mobile and cloud technology to create seamless, real-time shopping experiences. As of 2023, the company has clocked $500 million in revenue, operating over 2,000+ retail locations, including online stores and outlets at stadiums, with a vision to enhance fan engagement worldwide.
The Challenge
The client faced several operational challenges due to rapid growth:
- Handling Complex Data Management Requirements: As operations grew across multiple regions, the client needed a modern data platform to support real-time reporting, analytics, and business insights. Their existing infrastructure was no longer sufficient for future growth.
- Minimizing Reliance on Third-Party IT Support: The client aimed to reduce their dependence on external providers managing their Jira and JSM systems, looking to take control of internal workflows and enhance operational autonomy.
- Mandatory Migration to a New HR Interface: The client, using one of the market-leading enterprise HR management platforms, faced a mandated transition to a new interface to prevent disruptions to its human resource management and recruitment operations, driven by upcoming deadlines. The switch was necessary to ensure continued access to support and compliance updates, while also maintaining smooth HR processes during workforce
expansion.
The Solution
VBeyond Digital, a certified Microsoft Partner, collaborated with the client to address these challenges by deploying tailored solutions:
- Data Platform Modernization and Power BI Deployment: VBeyond Digital spearheaded the migration to a modern, scalable data platform and deployed Power BI to support real-time reporting and advanced analytics. This enabled the client to gain deeper insights across their global touchpoints, improving operational efficiency and business decision-making.
- Deployment of a Data Engineering and Analytics Team: A dedicated team of data engineering experts was embedded into the client’s operations through a retained engagement model. This ensured continuous support, enhanced data performance, and the ability to meet shifting IT capacity needs.
- Automation of Jira and JSM Workflows for Operational Control: VBeyond Digital automated key workflows, giving the client greater control over Jira and JSM operations. This reduced their reliance on external vendors and improved operational efficiency by streamlining IT support processes.
- Seamless Migration to the New HR Interface with System Integration Support: VBeyond Digital provided integration expertise to support the smooth transition to the new HR interface for HR and recruitment operations. This ensured the client met the required deadlines without disruptions, maintaining uninterrupted HR processes and employee management during rapid workforce expansion.
Impact & Results
Through VBeyond Digital expertise and dedicated support, the client achieved the following outcomes:
- Scalable Data Infrastructure with Advanced Reporting: The upgraded data platform, supported by Power BI, enabled the client to manage large data volumes efficiently. This ensured scalability, empowering the company to meet global growth demands and remain agile during fluctuations in operational needs.
- Increased Internal Control with Reduced Vendor Dependency: Automation of Jira and JSM workflows gave the client better control over IT operations, reducing costs and minimizing reliance on external service providers.
- Improved HR Operations and Employee Management: The timely transition to the new HR interface allowed for smooth employee management and recruitment processes, ensuring continuity as the workforce grew to support expanded operations.
- Sustained Performance through Continuous Data Support: With a retained data engineering team integrated into daily operations, the client benefited from ongoing support, ensuring optimal data performance and seamless business operations.
VBeyond Digital’s solutions enabled the client to align technology with business needs, resulting in greater efficiency, scalability, and sustainable growth. With a modern data infrastructure, streamlined IT workflows, and enhanced HR systems, the company is now better positioned to maintain leadership in its domain and strengthen growth prospects.
For more information on how VBeyond Digital can help businesses achieve operational excellence through Microsoft technologies, visit VBeyond Digital.
